• 36 Market Street
  • Stellenbosch
  • 7600
  • SOUTH AFRICA
  • +0218864310
PUBLIC PROFILE

Visit Stellenbosch: An integrated approach for inclusive tourism innovation in Stellenbosch

Posted by Lorenzo Samuels on 20 June 2019 12:00 PM CAT
Default user photo

Visit Stellenbosch: New Steering Committee Members with Mayor

Stellenbosch 360 (S360) and Stellenbosch Wine Routes (SWR) have agreed on a bold and ambitious plan to bring stakeholders together and grow the tourism and experience economy in Stellenbosch.

The foundation of this plan is the establishment of a new destination marketing organisation, Visit Stellenbosch, that connects all aspects of tourism and creates a compelling and unique place experience for locals and visitors throughout the year in the town of Stellenbosch and in the Stellenbosch Wine Region.

Visit Stellenbosch will unite all tourism stakeholders in Stellenbosch under a joint destination brand and a unified destination vision with a long-term tourism plan. Centralising the operational functions and resources of various tourism role-players, Visit Stellenbosch will enable stakeholders to invest more to improve service excellence, drive tourism innovation and enhance place product experiences.

At the heart of this plan is a determined social development drive that is focussed on job creation and skills development. “Stellenbosch is globally known as a place where people come to discover, learn, create, start up, launch and bring into being. With Visit Stellenbosch we will make Stellenbosch a living tourism laboratory where we can pilot, test and implement innovative and scalable high-impact solutions to tackle pressing social and economic issues,” says Mike Ratcliffe, Chairman of SWR who championed the development of the plan.

“We have engaged with our colleagues at Franschhoek Wine Valley and look forward to cooperating with them for the benefit of the greater Stellenbosch region,” continues Ratcliffe.

The process of establishing the new DMO is at an advanced stage. An inclusive steering committee – representative of all aspects of the tourism economy in Stellenbosch – has been formed and tasked with the planning and operational rollout of Visit Stellenbosch. This committee will jointly be chaired by Ratcliffe and Jan Scannell, Chairman of S360.

The first planning meeting is scheduled for June 2019 and further communication around the organisation, its leadership, services and membership opportunities is planned for July 2019. In the interim, current services and activities provided by the respective stakeholders, such as the visitor information centre, will continue until further notice.

“The board of S360 believes that Visit Stellenbosch is the ideal launchpad to bolster and expand the work that S360 has done to build an extensive international tourism network for Stellenbosch that is centred around community development,” says Scannell.

The plan for Visit Stellenbosch is also closely aligned with the strategic objectives of the Stellenbosch Municipality, reinforcing the vision to position Stellenbosch as Africa’s innovation hub and South Africa’s top tourism destination for locals and visitors alike.

Executive Mayor of Stellenbosch, Gesie van Deventer, concludes “The strategic alignment of stakeholders under Visit Stellenbosch will unlock tourism potential, enhance our national and international image, and create more opportunities for our communities to thrive”.

There are no comments

Sign in to add your comment.

Recent Posts

The Arts
The town draws artists from around the world, but Stellenbosch also boasts several local artists who...
read more
#SoloStellenbosch – an Undiscovered Gem for Solo Travellers
Solo Travelling – a Growing Global Phenomenon During the past 10 years, the expansive growth in...
read more
Visit Stellenbosch: An integrated approach for inclusive tourism innovation in Stellenbosch
Stellenbosch 360 (S360) and Stellenbosch Wine Routes (SWR) have agreed on a bold and ambitious plan...
read more
Essence of Culture
Just the other day I ventured off from the local tourism centre Stellenbosch360 - You guys should...
read more
Session at Stellenbosch 360
Training with Veronica Menze, Jenna Moses(Stellenbosch360) & Lorenzo Samuels (Nomadicways.travel)
read more
STAKEHOLDER RELATIONSHIPS
read more
10 REASONS TO LOVE WINTER IN STELLENBOSCH
read more
DELHEIM’S 2019 HARVEST FESTIVAL CELEBRATES THE ROSÉ SIDE OF LIFE
Dress up in all shades of pink for family-fun in the Winelands
read more
IDIOM’S DELICIOUS NEW WINE & MACARON EXPERIENCE
Savour sensory ecstasy with Idiom's Wine & Macaron Experience
read more
Summer is for Stellenbosch street soirees
Festive feasting with locals in the City of Oaks November 2018 till March 2019 Toast with the...
read more

Go to blog