HERITAGE AND TECHNOLOGY CONVERGE TO BOOST TOURISM
Posted by Lorenzo Samuels on 19 September 2018 3:30 PM CAT
Just in time for National Heritage Day on 24 September, Drakenstein Local Tourism Association is introducing a mobile application that combines the proud heritage of the region with the latest state-of-the-art technology
The Visit Paarl and Visit Wellington apps are easy to navigate and visitors can download it onto their mobiles to get a quick and accessible way of finding the best places to see and things to do in this beautiful region. Both apps feature the latest news and events in Paarl and Wellington as well as maps, accommodation facilities, restaurants, attractions, wineries and other services available.
According to Annelize Stroebel from the DLTA, these apps are completely on target with the theme for National Tourism Month, which is kicked off with the UN World Tourism Organisation’s World Tourism Day on 27 September 2018. “South Africa is mirroring the global theme of tourism and the digital transformation, so it is extremely apt for Drakenstein to focus on digital applications within our local tourism industry. We live in an increasingly digitally-driven society and have to look at ways of communicating our destinations on these platforms. It is an uncomplicated, user-friendly reference to tourism products in this area and will definitely assist visitors to explore our towns and surrounds,” mentions Stroebel.
Stroebel also encourage local residents to make the most of Tourism Month by becoming visitors in their own towns. “As locals, we rarely take the time to enjoy the touristy aspects of our home towns. We often overlook the incredible offerings Paarl and Wellington have to offer and I hope that Tourism Month will inspire our communities to go out and explore the magnificence of our area and become true ambassadors for the Drakenstein region.”