• 216 Main Street
  • Paarl, Western Cape
  • 7646
  • SOUTH AFRICA
  • +27(0)21 872 4842
PUBLIC PROFILE

NEDERBURG WINEMAKERS PARTY FOR QHUBEKA!

Posted by Lorenzo Samuels on 21 June 2018 4:10 PM CAT
Default user photo

The talented winemaking team at Nederburg in Paarl has come out in full force to support the “ForQhubeka” fundraising drive, planned to raise awareness and funds during the upcoming 2018 Tour de France.

Nederburg is the premium wine partner of Africa’s pro-cycling squad, Team Dimension Data for Qhubeka.  The winery is also home to Qhubeka’s bicycle assembly facility in the Western Cape. Together these entities help make a significant difference in the lives of South Africans through the distribution of bicycles within vulnerable communities.

“It’s so encouraging to be working for a global brand like Nederburg that supports Qhubeka, a charity that advances socio-economic upliftment,” says Andrea Freeborough, Nederburg’s cellar-master.

“The charity does so not as a hand-out but rather a hand-up via the distribution of bicycles, to help community initiatives make a bigger impact in their respective areas of expertise, from tourism, the environment and waste management, to community safety, healthcare, education and so much more,” she explains.

She was joined at the celebration by red wine-maker, Samuel Viljoen, white wine-maker, Elmarie Botes and recently appointed assistant white-wine maker, Jamie Fredericks.  They raised a glass to the cause, the upcoming Tour de France and Team Dimension Data for Qhubeka. They also toasted recent bicycle distribution ceremonies via strategic partners and programmes across the Western Cape, including Kylemore, Gugulethu, Khayelitsha and Paarl.

Anyone can participate in Qhubeka’s “ForQhubeka” fundraising events campaign. To make it accessible to all individuals, the organisation has come up with five unique fundraising categories, each offering a range of tools to support the chosen fundraising activity.  The categories are: Party ForQhubeka, Climb ForQhubeka, Movie ForQhubeka, Play ForQhubeka and Sweat ForQhubeka.  To get involved and register a fundraising ForQhubeka initiative, go to https://www.givengain.com/cc/forQhubeka/.

Robyn Bradshaw elaborates: “Watch this space, as there’s more to come as we prepare to support the formidable Team Dimension Data cycling team as they traverse the flats, hills and mountain stages of the 2018 Tour de France. It will demand the highest skill, the most extraordinary discipline and the unyielding will to succeed – the same tools our winemakers require to produce world-class wines of distinction. We know the riders have all those ingredients and more, and we call on you to join us in supporting this special team. It’s a massive opportunity and it deserves everyone’s backing.”

Known as the world’s most iconic road cycling race, the 2018 Tour de France, the 105th edition, is made up of 21 stages and will cover a total distance of 3 351 kilometers. It runs from 7 to 29 July.

For more information, go to www.nederburg.co.za/bicycles or www.qhubeka.org.

There are no comments

Sign in to add your comment.

Recent Posts

FAMILY FUN AT NEDERBURG DURING PAARL HARVEST FESTIVAL
Be part of the action when Nederburg presents a host of family-friendly activities during this...
read more
WHAT’S ON DURING FEBRUARY IN PAARL
February is not just the month for lovers, there is something to do for friends as well as family....
read more
CELEBRATE THE 2019 WINE GRAPE HARVEST WITH NEDERBURG
Nederburg Wines invites you to its annual Harvest at Dusk Festival at the farm in Paarl, on...
read more
LET’S CELEBRATE PAARL’S BEER!
Paarl is celebrating National Beer Day on Saturday, 2 February 2019! On this first weekend in...
read more
MELLASAT FILLS YOUR FEBRUARY WITH GOOD FOOD AND GREAT WINE
If you’re anywhere in and around Paarl this summer then you need to make a plan and visit Mellasat...
read more
10 SPOTS TO CELEBRATE THE PERFECT VALENTINE’S DAY IN PAARL
Paarl is the perfect place to spoil your Valentine. Luxury accommodation packages, picnics and...
read more
GEAR UP FOR ROAD CYCLING CHALLENGE IN PAARL
Entries are now open for the Bouckaert-Soenen Paarl Cycle Tour on Sunday 3 February, starting at De...
read more
PAARL ADVENTURE TRAIL SOFT OPENING
What started off as a far-fetched idea while chatting over a beer with friends over 2 years ago, the...
read more
FESTIVE MOVIE SCREENING AT NEDERBURG IN PAARL
Nederburg is hosting an outdoor screening of the romantic comedy film, The Holiday, on the sprawling...
read more
SUMMER FUN IN PAARL
Whether you’re in Cape Town for your #summerholidays from upcountry or enjoying a #staycation, head...
read more

Go to blog